10 Power User Tips for Using Magic


Magic is a personal assistant on demand. You simply text Magic with a request, and a human assistant responds to get it done for you.

If you’re already a user of Magic, there are a number of tricks and little known features that can greatly enhance your experience.

1. Autoconfirm

If you want Magic to just go ahead and order something, and you’re OK with them making decisions for you to get it done, just text “autoconfirm”.

When you autoconfirm, you agree to the order without first looking at the price or details of the order.

This feature is especially useful if your phone is dying, or you don’t have the time or ability to send multiple texts.

Example: “Send an iPhone phone charger to my hotel ASAP. Autoconfirm.


2. Time caps

If you’re a user of Magic, you know that you’re billed for the time a human spends on your requests. It works like an “al a carte” personal assistant.

But what you may not know is that you can cap your requests in 1 hour increments.

This can help you control how much work you want done and is especially helpful for research requests.

Example: “Find the best three dentists in Massachusetts that specialize in oral surgery and that take my insurance. Spend no more than 2 hours on this request.”


3. Recurring requests

One of the best uses of Magic is to set up recurring requests.

When you have recurring requests in Magic, the experience for you is completely automatic and effortless.

If you need something done repeatedly, you don’t have to keep texting Magic over and over each time

Recurring requests are also more efficient, taking Magic less time to complete, since it learns exactly how to get it done.

Example: Send lunch to my office every Monday — Friday. Make sure I have a main course, side, and drink, and never order me the exact same thing twice.


4. Set preferences

When you tell Magic your preferences, Magic saves it permanently in its system and automatically recalls this information when it is relevant.

If you say you’re allergic to a particular type of food, or that when you send your wife flowers you never want to include a note, or that your favorite wine is Pinot noir, Magic remembers.

Telling Magic your preferences saves you time and makes your experience a lot more magical.

Example: Never order me food with bananas or eggs in it. Always choose the spiciest option.


5. “Get it when it’s available”

You can request for Magic to get you things that aren’t yet available or
released to the public. This works even if there is no pre-order or release date.

Magic will keep an eye on when it will become available and will order it right away.

Example: Get me the “Fantastic Beasts” Blu-Ray as soon as it‘s available.


6. Email

Magic is fully integrated with email. Magic gives you a special email address with a @magic.gd domain.

You can email your requests to Magic, just like you would send a text to Magic. Magic can also send emails on your behalf.

You can forward emails to Magic, BCC Magic, and send attachments to Magic, just like you would a regular personal assistant.


7. Telegram

Magic also works with the Telegram app. Magic has its own Telegram “bot” that works seamlessly with Magic.

If you have an account with Magic, simply go here and start using the Magic with Telegram.

This is especially helpful if you are temporarily unable to send SMS text
messages, or if you want to send requests while you’re on your laptop.


8. Google Calendar

Magic can fully integrate into your calendar if you use Google Calendar.

Simply text Magic that you would like to link your calendar with Magic.

Magic can create appointments for you, schedule meetings with multiple people involved, keep your calendar up-to-date, and can always reference your calendar to make sure you have no scheduling conflicts.

For example, if you ask Magic to book you a reservation for 7pm and add it to your calendar, Magic warn you that you already have a meeting scheduled that evening.


9. International

Magic can perform tasks internationally. It’s great when you travel, since it already knows your preferences.

Magic has fulfilled a variety of requests in a variety of locations, from Cuba to Kyoto. Magic works best in countries where English is commonly spoken, but it will try to fulfill your request anywhere.


10. “I don’t need this today.”

Letting Magic know if you need a delivery to be same-day or not will make your requests more efficient and save you money.

Same-day deliveries require either a service, private driver, or courier to pick up and deliver the order to you. This is almost always more expensive than a multi-day delivery.

If you don’t need an item same-day, tell Magic, so it can provide a cheaper option for you. If you need it same-day, also let Magic know, so it won’t spend time looking into options that aren’t same-day.

Example: “I need more Keurig capsules. Order about 100, all dark coffee. Does not need to be same-day.”


That Concierge Life

Screen Shot 2017-04-07 at 11.32.46 AM(image credit: Aya Fulton)

What Is a Concierge?

A concierge is a caretaker or assistant who helps people with different tasks. Common tasks concierges perform include:

  • Booking, changing, and cancelling reservations for you
  • Dealing with customer service on your behalf
  • Hotel and flight bookings
  • Spa and massage appointments
  • Recommendations for gifts, restaurants, and nightlife
  • Online research

The Legacy of the Concierge

As one of the oldest occupations, the modern concierge can trace his or her proud profession all the way back to the earliest roots of human civilization.

The actual word “concierge” first appeared in France during the Middle Ages from Comte des Cierges, which means “Keeper of the Candles,” a job that required having keys to all the rooms of the castle and the inherent trust of the king.

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Literary references to “concierge” from 1800s to 2008. (Google Trends)

When European castles became hotels in the 1900s, the concierge role remained but their clients went from royal families to hotel guests. Around the mid-20th century, the European concierge found it’s way to the United States by way of San Francisco’s Fairmont Hotel, thanks to the first American Concierge, Tom Wolfe who had trained in Europe.

Since then, concierges expanded into other hotels, hospitals, cruise ships, credit card companies, luxury car companies, and more.

The Future of the Concierge

The explosion of mobile communication in the 21st century allowed for new forms of concierge services. These services go outside the confines of physical locations and timezones and aim to help clients with anything, any place, any time. Mobile interfaces have made submitting requests as easy as texting or clicking through an app.

Many concierge services are using the growing power of artificial intelligence to help improve the cost margins and scalability of their services. Siri, Alexa, and Google Assistant are examples of software-only approaches that are great for scaling, knowledge-only requests. They are far from a full concierge service but they could easily become a request input source. Eventually, the cost of concierge services will be reduced or paid through by ads or commission such that the concierge lifestyle will be available to all and not just high-net worth individuals.

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Credit: http://conciergemaps.media/
Concierge Use Cases by Industry


  • Handle all travel and lodging
  • 24/7 lead generation
  • Build out extremely customizable sales funnels

Internet Marketing

  • Transcribe video to blogs and tweets
  • Editing and uploading video
  • Manage and respond to social media 24/7


  • Internet research scaled as needed
  • Synthesis of information
  • Rapidly increase customer touch points

Small Business Owners

  • Managing and paying various vendors
  • Handle couriers and delivery logistics
  • Instantly scale labor as needed


  • Arrange meetings with investors
  • Help secure funding via brute force targeted email pitching
  • Near effortless meal plan set up


  • Follow up with new Linkedin contacts
  • Book venues for memorable networking events
  • Gift, restaurant, event recommendations
  • Finding and delivering hard to find items

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Credit: https://www.bls.gov/oes/current/oes396012.htm

Concierge Services by Name

Magic — All-in-one, technology and accessibility focused

  • Based in San Francisco, viral launch in 2015.
  • Relentless task fulfillment, as long as it is legal.
  • 24/7, on-demand, concierge service.
  • No app necessary, communicate via text


  • Delivered a motorcycle to Burning Man in under 24 hours
  • Arranged access to the Black Jaguar-White Tiger event
  • Helped raise 6 million dollars for an entrepreneur
  • Organized a hang-out with Tina Fey and Amy Poehler
  • Bought and delivered a Lamborghini to an airport arrivals area while the client was still in the air

Knightsbridge Circle — Luxury arrangements, personal networks and relationships focused

  • Based in UK, established in 2002.


  • Arranged a private dinner for guests before Leonardo DaVinci’s ‘The Last Supper,’ at the Convent of Santa Maria delle Grazie, Milan
  • Private ritual conducted by monks at the Grand Temple in Bangkok
  • An ultimate weekend in a Beverly Hills sprawling estate that included dinner prepared by the acclaimed chef, Daniel Boulud,entertainment by Jennifer Lopez, and a late-night DJ session performed by Avicii.

Other Concierge Services:

  • Zirtual — Las Vegas, Nevada — Founded Jan 11, 2011
  • Time Etc — Birmingham, Birmingham based — Founded July 1, 2007 — US/UK based VAs
  • Fancy Hands — NYC, NY — Founded April 1, 2010
  • Red Butler — Beverly Hills, CA — Founded December 5, 2006
  • Quintessentially — UK based
  • John Paul Group — UK based
  • Chillax Concierge — SF based

How Not to Use a Concierge

Concierges are not the best solution for all tasks. Concierges are generalists and not sources of expert information, though they can find and book appointments with those that are.

  • Getting legal, medical, or other expert advice
  • If you think you can do something faster and speed is important
  • In-person physical tasks, aren’t possible with virtual concierges
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How concierge services book expert advice.How concierge services book expert advice.

Concierge Pricing

Some concierge services are included in the cost of the exclusive membership or hotel stay, others range from yearly rates to hourly pricing models. Some concierge services require time or usage contracts while others are pay as you go.